Facebook Advertising & PPC
Often overlooked, Facebook has an incredible PPC platform that can be powerful if you put it to good use.
Facebook PPC campaigns can be structured so that the click through goes to your Facebook Business Page or your Website. It can be used to drive traffic as well as collecting fans that you can continue to market through your Facebook updates. Remembering that everytime you post an update on your Business Page, it is not only displayed on their timeline but all their friends timelines when they interact. Engagement (no pun intended) is the key.