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Conversion Rate Optimisation – What Hoteliers can Learn from Booking.com

Conversion Rate Optimisation – What Hoteliers can Learn from Booking.com

by admin | Nov 16, 2016 | News, SEO for Hotels

Conversion rate optimisation is about driving up the percentage of visitors to your site that convert into real bookings. Increasing your occupancy rate via direct bookings can generate incremental additional revenue without having to use expensive OTA’s. The...
Why Hotels Need to Bid on their Brand Name in Adwords

Why Hotels Need to Bid on their Brand Name in Adwords

by admin | Nov 2, 2016 | News, SEM & Adwords, SEO for Hotels

This is a common question I get asked, why should I bid on my own brand name in Adwords? “Why should I pay money to advertise to an audience who are already searching for my name?” Well, the fact is, if you don’t you are potentially losing...

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