Adwords & PPC
Pay-Per-Click (PPC) advertising can be a great source of qualified traffic.
geoLocalSEO are qualified Adwords professionals who can help you to create a campaign, optimise an existing campaign and manage your campaign on a monthly basis. Often PPC advertising is a recommended source of traffic for the first 3-6 months of an SEO program as it can offer detailed information about what your prospects are searching for and which of these search terms have the highest click through and conversion rates. It can also bridge the gap between starting a brand new SEO campaign and when the rankings start to improve.
What you might not know is that you can use Adwords to perform A/B split testing on your website. This can be done if you have two landing pages and you want to see which one is more effective with a higher click through rate and lower bounce rate.
Finally, when people mention PPC they think Google Adwords. Bing, Ask, Facebook and many of the other smaller search engines also have PPC campaigns which can be more cost effective and perform just as well.