News, SEO for Hotels
Conversion rate optimisation is about driving up the percentage of visitors to your site that convert into real bookings. Increasing your occupancy rate via direct bookings can generate incremental additional revenue without having to use expensive OTA’s. The... read more
News, SEM & Adwords, SEO for Hotels
This is a common question I get asked, why should I bid on my own brand name in Adwords? “Why should I pay money to advertise to an audience who are already searching for my name?” Well, the fact is, if you don’t you are potentially losing... read more
News
How to get your Local Business Listed in Apple Maps Just when you thought all the focus was on Google, there is a very good reason why you should take 5 minutes of your time to see what Apple is up to. Breaking news informs us that iOS 6 Maps has replaced Google Maps.... read more
News
The Fifty Shades of SEO There seems to be 50 shades of everything this month and so here I am to talk about some fairly common shady SEO practices and why this industry is in desperate need for some regulation. To clarify, this post is not about black hat, or... read more
News
NEW! Google+ Page Upgrade & Verification Process On 4th August 2012 it was announced that the ability to verify your Google+ Local page had just rolled out. What this means is that the page you created in Google+ with the place in Google+ Local (formerly... read more
News
I couldn’t help but share this gorgeous infographic on Google’s cute black and white animals…Enjoy!... read more
News
Tools to help remove unnatural backlinks and get back in good with the Penguin It’s official, backlink removal is the new business model. Google has been very active in rolling out new algorithm updates and have been sending out “Unnatural Links... read more
News
Google+ Local for Small Business Research shows that 82% of all Australian’s now go online to find their local business services and of those 92% use Google. This is 12 times greater than the use of the Yellow Pages. Question is – when customers are searching... read more
News
The Google Knowledge Graph Google recently introduced the Knowledge graph and has gone one step ahead in providing the most relevant search results to its users. This technology is based upon understanding the real world entities and their relationships. Now, a... read more
News
An infographic with insight into search… This search infographic / learning tool not only shows you how to get a better search result in Google, but for business owners and website owners it gives you an insight on how Google deals with synonyms and... read more
