SEO for Chiropractors can enhance your practice’s online visibilty, driving more traffic and potentially more new clients to your door.
More people than ever are now using Google to search for local businesses, in fact 92.86% use Google.com rather than the yellow pages. Having a website for your chiropractic business is the first step but unless people already know about your business then they are likely to never see your website – unless of course it is optimised for the search engines.
SEO for Chiropractors is in fact a very achievable feat. There are many tactics that can be used to gain control over the market share in this industry.
For instance, as your practice is essentially a ‘local business’ you can take full advantage of Google+ Local (formerly Google Places) where a ‘map view’ of your business is displayed in the SERP’s alongside a pushpin.
If done properly, your listing in Google+ Local can dominate the entire page above the fold as you will have a listing in the organic results, a map on the right hand side, images and other extended information.
Another tactic that can work extremely well is patient education in the form of blog posts or articles. Many chiropractors are in the business of patient education. As a wholistic approach, the benefits of spine alignment along with a healthy lifestyle can be enormous. A blog on your website can not only target key areas of your research and patient care but can also be a great source of new traffic and potential customers to your business. For instance, if you have a blog post specifically about ‘back pain’, its causes, how to treat back pain and the long term effects of suffering from ‘back pain’ then you will likely attract traffic to your site from people looking for the answer to their ailment online.
If you are looking to increase traffic to your existing website, or you need a website for your chiropractic business, we have extensive experience in SEO for Chiropractors. Some of our past and current clients include:
Contact us for an obligation free quote or a discussion about your practice today.